Final assessment Essay Example | Topics and Well Written Essays - 1250 words

Final assessment - Essay Example Due to the rise in cyber attacks and more reliance on eCommerce, the confidence of customers online has been compromised. Quantium reported that Australia’s online sales fell at a diminishing rate, largely caused by ever increasing eCommerce frauds. For example, the growth of Australia’s online sales was 31% in 2010 with fraud rate at 0.6%. However, the online growth rate dropped to 22% in 2012 when fraud rate increased to 0.8% (Demery, 2013). Furthermore, according to CyberSouce (2012) 13th online fraud report, the total online revenue loss due to fraud was estimated at $3.4 billion in 2011. It can be seen that eCommerce fraud has a significant negative impact on online business and this is therefore a cause of concern. Moreover, McAfee as a security vendor, reported that 33% of Australian businesses were involved in a security incident in 2009, which meant a loss of an average $34.000 in revenue and $37.000 for fixing the bug (Timson, 2009). In order to avoid a large proportion of sales being lost due to fraud, Ausmart is in need of a well-developed and secured online network. New Paragraph In many business communities, most of the major transactions are performed online. Online business has become as important and maybe even more important than basic commerce done outside the channel of online arena. Banking transations are done by busy people online as they don’t have the time or the place to go to the banks and perform the transactions by themselves. Credit card purchases, shopping, ordering food, paying bills, performing business transaction, buying books and even paying college fees. People online are now doing all these transactions and therefore eCommerce’s importance has grown and risen significantly in the last 10 years. Owing to this phenomenon, it is imperative for the eCommerce industry to safeguard its business online and to make sure that hackers do not get access to the credit and debit card information of the users. Also, it is crucial that hackers do not block any event and all the transactions carried out online have a safety network, which makes them happen seamlessly. New data collated from about 2 million Australian credit and debit cards reveals the popular suburbs in which e-commerce fraud has been attempted, using internet-connected computers. E-commerce fraud involves a criminal using a stolen credit or debit card to buy goods online. Ecommerce crime is on the rise in Australia and the rest of the world and the hacker community has been very successful at targeting various business enterprises. Ausmart has been trying hard to develop a strong firewalled network and this has taken a significant energy and time from their pursuits. It must be noticed that they have been trying to cope with such threats for a long time and knowing that hackers have been targeting them hwihc has hampered their business negatively, focusing on E-Commerce and making the business as hacker free as they can i s the number one priority right now. Reflections It can be seen from the above paragraphs that eCommerce is significant to the development of business and it is paramount to have a strong cyber security for all the business transactions in order to avid any kind of cyber attacks or malpractices by the hackers which in turn may jeopardize profit margins for the business community.

Self assessment analysis Speech or Presentation Example | Topics and Well Written Essays - 750 words

Self assessment analysis - Speech or Presentation Example The strengths and weaknesses as a public speaker are very difficult to analyze but if once they are analyzed one can implement strategies for improving on the weaknesses. Being a public speaker I have realized that I possess some of the right skills to deliver my speech which help me in maintaining my tone while giving the speech. I have confidence in delivering my speech with the right tone and volume to the audience without being loud or quiet. In the speeches that I deliver I have realized that I have the capability to evoke emotions in my audience. I make a bond between me and my audience so that they can understand each and everything that I am trying to convey. Forming a bond with the audience is the most important task as it is then that the audience would start realizing the worth of the words I am stating. I formulate my speech by myself which helps me to deliver it in the proper form that it was formulated. I define my thesis properly so that I can contain the interest of t he audience to myself. The confidence of my speech power can be seen in my delivery as I don’t stutter or stop in between while giving the speech. The usage of slang words such ‘um’ or ‘uh’ is not witnessed in my speeches. For a public speaker the most important part in a speech is where he has to emphasize on certain aspects. I have the capability to emphasize on the important points so that the audience can grasp them and judge my speech in accordance to the points I delivered. In delivering the speech I make sure that I give a critical review about a specific topic so that the audience can judge if I have the right opinion on the topic or not. All these strengths help me to deliver a speech in accordance to the requirements. Like every normal individual I also have some weaknesses which can prove to be detrimental for my speech abilities. I have the right confidence in delivering a speech but I do lack some confidence in making eye contact with th e audience which has a negative impact on them. At times I get a little nervous when I make eye contact with them and this has an impact on my speech. Another negative of my speech capabilities is that I have to write everything on a piece of paper as I tend to forget things when I reach the stage. This is a negative point for the speech because I have to see the paper again and again while delivering the speech. Another weakness that I have is that I try to go very fast in some instances where I believe that the audience is losing interest in my speech. But I go fast here only because I need to build up on the momentum of the speech. All these weaknesses can be improved if I follow some specific strategies. In order to have proper eye contact with the audience I need to practice my speech in front of a large audience so that I can get used to the audience. I need to build up on my confidence and practice my speech in front of my friends too while looking at them. This would help me to look above while I deliver my speech. This would also help me to overcome the problem of breaks when I make eye contact with them. Writing on a piece of paper is a negative and I have to learn to build up on my learning skills so that I don’t have to write them out. I have to write the main points out on a piece of paper and practice the speech in front of a known audience to see if I have grasped the necessary skills or not. If I follow all these strategies

Global Strategic Marketing Essay Example | Topics and Well Written Essays - 1000 words

Global Strategic Marketing - Essay Example This study will emphasize on identifying the global strategies applied by Subway through relevant theoretical explanations. The study will further focus on revealing the global strategies applied by the company when marketing its products in the foreign markets. Global Strategy of Subway The global presence of Subway has been significantly influenced by its expansion strategies. It can be stated in this regard that Subway has been recent facing a highly fluctuating environment deciphering changing customers’ demands as well as immature market dimensions. Contextually, Subway has adopted a new franchising model, which could be beneficial for effective development of stores and provide better services to customers and thus reward greater competitive advantages in the global market context. To mitigate the problems or restrictions in global expansion when penetrating into foreign markets, Subway adopted the strategy of supporting as well as encouraging franchisees in the internat ional markets which rewarded the company with enhanced competitive features. Additionally, Subway also focused on featuring information of the company through websites in German, French and Spanish along with English and various other languages which further enhanced the reachability of the organization to customers belonging from various cultural contexts (Griffin, 2007). It can be stated that with the application of franchising strategies, different activities performed by Subway, such as internal operations, management of stores, loyalty of customers proved to be beneficial for the organization in handling the process effectively. It also proved helpful in generating greater revenue by maintaining continuously increasing productivity and developing stronger alignment with the local community. This particular global strategy adopted by Subway targeted customers belonging to the age group of 23-40 years in the urban areas who were observed to absorb a greater effect of globalizatio n and thus reduced the chances of socio-cultural conflicts between the American (home country of Subway) and the local cultures. The organization further focused on recruiting local people in its franchisee stores which added to the convenience of the local customers in the foreign markets. When applying its global strategies, the company also ensured that the products served by Subway are of high quality as well as cheap for ordinary local customers (Dong, 2011). Theoretical Explanation of Global Expansion Strategy of Subway Global expansion strategy of Subway has been adopted in order to maintain its effective growth in foreign market context as well as gaining competitive advantages. Contextually, expansion of a food venture in foreign markets contemplates several revolving issues such as searching for quality supplies for the preparation of sandwiches with fresh, nutritional and organic ingredients (Ghemawat, 2004). Hence, it can be stated that Subway maintains â€Å"gold stand ard of quality† while entering into international markets. For maintaining its efficiency in the global market context, Subway also provides training to the owners of new franchises across the globe as well as adapting to dimensions of culture as well as language barriers. Similar to other restaurant chains, while entering in